Right after hitting “publish” on my last post, I navigated over to Twitter to really publicize that first most-accessible most discussion-worthy post.

Then I saw a fellow (though she was a full major and a year after me) JMU dance alum had tweeted an interesting article:

Dancing in a vaccum: The NEA says get online

When I read that article, I realized that in my last post I should have included:

What if entire household-name social networks were dedicated to dancers? What if start-up choreographers could raise money for their new piece online? What if people’s Facebook statuses were about going to performances just as often as concerts?

For the most part, I agree with Jennifer Edwards and the NEA’s assessments that traditional dance companies are stuck in 1998 when it comes to their interaction on the Web. But I have stumbled across some good online examples of where dance has the chance to soar:

AXIS Dance Company: I’ve already mentioned that I had a wonderful opportunity dancing with AXIS. What I didn’t mention is that I found out about their audition through Facebook (thanks to Dance Place, actually, I think), interacted with them on Twitter before the audition, and now love keeping up with their cross-country adventures on their blog. It’s no secret, though, that AXIS has innovation and blowing minds at the core of their mission, so it shouldn’t be surprising that they’re ahead of other companies in the digital world.

The Washington Ballet: Well, really, they just have a really well-designed website, which includes a blog written by Septime. They have lots of social networking accounts but I’ve never been able to get them to answer me on Twitter. Sad face.

Dance Plug: I haven’t really been able to explore this alleged social networking site for choreographers and dancers, but I’m considering finding my place there. I do enjoy their Twitter commentary and their YouTube videos so far, though.

I actually started this blog because I felt like there wasn’t enough places online for smart conversations about dance. (I also wanted to show off my dance & writing skillz, give myself an outlet, and connect to the D.C. dance scene but I’m not all selfish here y’all.)

SYTYCD forums are all, like, gum-snapping in their 7th-grade vapidness. Professional dancers’ Tumblogs and Twitter streams are jealousy-inducing with their quick updates and fabuloso pictures. My dance girlfriends don’t check their Gmail enough to keep a good email commentary chain going. Another fellow JMU Dance alum stopped updating her smartly-written blog.

Dance companies 100% need to get in the game and bring a fresh-faced audience – and revenue stream – to their live performances by engaging them online first. Let’s do this!